Assist you in being different

Optimal Goal is a strategy firm focused on equipping organizations to negotiate the challenges of a changing world.

We help visionary leaders navigate the complex task of building a better future.

From negotiating agreement between groups with conflicting goals, breaking through the stalemate of “how it’s always been done,” to implementing organizational change for a more innovative, sustainable culture, Optimal Goal exists to equip leaders with data-driven support to challenge the status quo.

Optimal Goal is not a traditional consultancy

We don’t take your problems back to our lab and return with shiny solutions. As experienced consultants, we know that polished decks don’t change the world, incredible humans with the skills to get things done are the true driving force of innovation. Solving your organizational challenges starts on your team, with your incredible humans. Optimal Goal will be your partner in defining a strategy and building skills from the inside-out. Grounded in research and experience, Optimal Goal supports strategic change with data-backed strategy and focused implementation support.

Our Approach

Accurate diagnosis, powered by stakeholder research

An actionable path forward, tested and de-risked

Invested in your people, progress toward a better world

The Result

Initiatives that last in a changing organization
More dynamic managers equipped to build a coalition
Less wasted work solving an ambiguous challenge
Leading your industry with influential innovation
Leaders ready to challenge the status quo

“The process Optimal Goal brought to this work was critical — I don’t think we would get anywhere nearly as far, as fast without them.”

Client Stakeholder

Latest work

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‘Big Feelings’ Overcoming a Standstill at Aletheia

The hard work of Aletheia's boots on the ground to understand stakeholders and break through an impasse.

Small Experiments, Big Change: A Practical Strategy to Building an Innovation Process at NASA that Lasts

How NASA used quick experiments to test and build a new innovation process.